Welcome to Generik.

Where the style’s fresh, the vibe’s chill, and the price tag won’t send you spiraling. We keep it bold, not basic—because standing out shouldn’t cost your entire weekend shift.
Generik Brand Apparel: Where the only thing Generik... is the price.

Need a ride-or-die bag?

Our Nomad has your back—literally.
Wear it as a backpack or sling it across your chest.
Comfy, versatile, and ready for whatever the day throws at you..

Shop the Nomad

Style meets function—and they're both coming with you.

This bag’s sleek design keeps your essentials close without cramping your look.
Stash your phone, wallet, keys, and extras, then hit the road.
Perfect for day trips, theme parks, travel, workouts, and anything in between.

Shop the Sidekick

Meet your new favorite bag.

This bag has it all—style, function, and versatility in one sleek package.
Chrome zippers add that pop of personality, whether you're heading to work or out for the day.
Lightweight? Yep. All-day comfort? Definitely.
And with zippered straps that convert it into a backpack, it’s basically your new everyday MVP.

Shop Urban Spark

Let customers speak for us

from 11 reviews
Generik Brand Apparel
Never travel without it

This is by far one of the best bags I ever got. Great design, comfortable and with all the space needed to out all my stuff without having to carry a huge bulky bag. And the price is definitely a plus. Excellent customer service and fast deliveries. What's not to like. 100% recommend.

Manny G
Generik Brand Apparel
The Urban Spark – Compact, bold, with a flash of chrome.
Cool little bag!

I bought this bag a few weeks ago to use at a conference and I am still using it two weeks after getting home. My friend recommended the brand and I am happy they did!

J.
The Urban Spark – Compact, bold, with a flash of chrome.
The Urban Spark – Compact, bold, with a flash of chrome.
Great travel bag!

I got this bag for a recent trip to Dominican Republic,…It’s lightweight secure, and holds all my essentials while keeping them close to me!.

ARL
The Urban Spark – Compact, bold, with a flash of chrome.
The Sidekick - Your essential everyday companion.
A Bag That Slays!!!

"I really like the design, the purple color just pops. It has alot of space for a bag that looks small. I can fit my journal, a book, and my wallet in the large pocket, leaving the smaller pockets open for my hair ties and lip gloss. Its a great bag."

G.L.R.
The Sidekick - Your essential everyday companion.
The Urban Spark – Compact, bold, with a flash of chrome.
World's Best Snack Bag!!!

It's great! I can fit my Prime and my snacks and my game controller! And my wallet fits in the front.

JJ T.
The Urban Spark – Compact, bold, with a flash of chrome.
The Nomad – Compact but always ready to roam.
New Favorite Bag!!!

I use this bag every day! It has held up well and has room for all the things I need plus what the grandkids ask me to carry. The pocket under the buckle is perfect for my iPad Mini.

Karen K.
The Nomad – Compact but always ready to roam.
The Nomad – Compact but always ready to roam.
Mini Marry Poppins bag.

I got this bag to go to the theme parks, and even though I had doubts because of its size, this bag proved me wrong! I was able to fit all the stuff I originally planned to take, plus I was able to fit my daughter's Nintendo Switch and still had some wiggle room in the bag. I really like the buckle feature for easy access to my phone and tickets.

Dan M.
The Nomad – Compact but always ready to roam.
Generik Brand Apparel
Amazing bag

This bag is awesome! Good quality and material. Size is just right to keep everything handy while traveling. Very light, sleek, comfortable and functional. So good and convenient I've purchased in purple, black and white.

Nelson M.
Generik Brand Apparel
The Urban Spark – Compact, bold, with a flash of chrome.
Awesome Bag

Bag is very cute,very usable, and versatile!!! Priced right but the bestest thing is..........Customer Service is OFF the HOOK! Great company yo deal with. On top of things. Give them a try.

Janeann Barlow
The Urban Spark – Compact, bold, with a flash of chrome.
The Urban Spark – Compact, bold, with a flash of chrome.
Quallity

Great quality , great colors and styles

Cr
The Urban Spark – Compact, bold, with a flash of chrome.
The Sidekick - Your essential everyday companion.
Awesome for the office!

I bought this bag on a whim because I liked the color. But it has quickly become the one I use everyday. At work, it’s the perfect size to hold my wallet, phone, keys, and other essentials and it fits in my desk drawer easily.

Fay K.
The Sidekick - Your essential everyday companion.