Mini packs, totes, and shoulder bags built to go everywhere, do everything, and last longer than your to-do list.
Everyday Carry, Redefined.
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Bags That Actually Get You.
From workdays to weekends, our designs keep up — stylish, practical, and priced like real life.


Carry More. Spend Less.
Sleek, durable bags designed for everyday life, without the big-brand markup.



Free US Shipping
Includes PR, HI, AK, & U.S.V.I.

30 Day Free Returns
Within 30 days for store credit. See our return policy.


Flexible Payment Options
Multiple Ways to Pay
Best Sellers


The Hall Pass - Lavender


The Loot Bag - Blue Raspberry


The Sidekick - Navy Blue, Purple & Light Blue


The Tote-ally Corduroy - Mint


The Urban Spark – Purple


The Sidekick - Teal & Orange


The Hall Pass - Black


The Go Bag - Pink
About Us
Generik Brand Apparel officially launched in February 2024 with one simple idea: fashion shouldn’t require a finance degree. Our goal is to deliver bags and accessories that look sharp, hold up to real life, and don’t cost more than what you plan to carry inside them.
We’re not here to reinvent the wheel—or the backpack. We’re here to strip away the nonsense, the oversized logos, and the unnecessary markups. The result? Practical, stylish gear that works as hard as you do, minus the price tag that usually makes you question your life choices.
At Generik, we believe you don’t have to spend like a big brand to feel like one. Affordable by design. Memorable by use. And always, just a little smarter than what you’d expect from something “Generik.”

Generik Collections
Gear made for everyday life — stylish, durable but without the big brand markup.
Let customers speak for us
from 11 reviews
This is by far one of the best bags I ever got. Great design, comfortable and with all the space needed to out all my stuff without having to carry a huge bulky bag. And the price is definitely a plus. Excellent customer service and fast deliveries. What's not to like. 100% recommend.

I bought this bag a few weeks ago to use at a conference and I am still using it two weeks after getting home. My friend recommended the brand and I am happy they did!

I got this bag for a recent trip to Dominican Republic,…It’s lightweight secure, and holds all my essentials while keeping them close to me!.

"I really like the design, the purple color just pops. It has alot of space for a bag that looks small. I can fit my journal, a book, and my wallet in the large pocket, leaving the smaller pockets open for my hair ties and lip gloss. Its a great bag."

It's great! I can fit my Prime and my snacks and my game controller! And my wallet fits in the front.

I use this bag every day! It has held up well and has room for all the things I need plus what the grandkids ask me to carry. The pocket under the buckle is perfect for my iPad Mini.

I got this bag to go to the theme parks, and even though I had doubts because of its size, this bag proved me wrong! I was able to fit all the stuff I originally planned to take, plus I was able to fit my daughter's Nintendo Switch and still had some wiggle room in the bag. I really like the buckle feature for easy access to my phone and tickets.

This bag is awesome! Good quality and material. Size is just right to keep everything handy while traveling. Very light, sleek, comfortable and functional. So good and convenient I've purchased in purple, black and white.
Bag is very cute,very usable, and versatile!!! Priced right but the bestest thing is..........Customer Service is OFF the HOOK! Great company yo deal with. On top of things. Give them a try.
Great quality , great colors and styles
I bought this bag on a whim because I liked the color. But it has quickly become the one I use everyday. At work, it’s the perfect size to hold my wallet, phone, keys, and other essentials and it fits in my desk drawer easily.