The Story (Kinda)

It all started as a joke.

We were just chatting one day and someone asked, “If you started a brand, what would you name it?”

I said, “Generik.”

We laughed… but then it stuck.

That moment turned into a mindset—Why should name brand style come with a huge price tag?

So we built Generik Brand Apparel: fun, bold fashion that keeps your look fresh and your wallet happy.